Now, about the name. One evening, while hopelessly lost on a glacier (don’t worry, we were fine), one of us looked up and said, “Just follow the North Star!” It was a joke at the time, but later we realized: that’s exactly what we want to be for our guests—a friendly guide pointing the way through Iceland’s magical chaos. Plus, “Hot Lava Fun Bus” didn’t get great feedback in the focus group (our grandma).

The wolf in our logo represents the legendary wolf from Norse mythology, often connected to Odin and ancient Nordic sagas. Strong, mysterious, and deeply rooted in Icelandic folklore, the wolf symbolizes courage, loyalty, and the untamed spirit of nature. For us, it reflects the adventurous soul of our journeys and the deep connection we share with Iceland’s history and wilderness.